The Football Shoe of the future

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A new project is about to launch on Kickstarter, and its set to ignite the world of contact sports.
It is an incredible concept, designed to efficiently protect the players in the practice of contact sports. It is ergonomically effective and provides high comfort and protection against impacts on the ankle to the users. All this without the problem of affecting performance or speed.

Their initial goal is to produce a prototype and establish basic production. The Initial goal for prototyping is 10.000 dollars thus the Kickstarter campaign which goes live on the 3rd of April 2016.

http://kck.st/1UeeTNf

What is The APS 21?

The ankle Protection system is an integrated construction that divides the shoe into two integrated segments. The system is created to provide higher flexibility and protection to the ankle region against impacts or frictions on both sides of the foot, in the practice of contact sports. The system avoids the problem of micro-fractures, open cuts, lacerations, abrasions or bruises to the ankle region.

The attached flexible membrane positioned in the Aquilles tendon area of the shoe system allows the full movement of the foot. The ankle bones and tissues are protected by a set of hard plastic cushioned shells that provides cover and a sliding surface to protect against incoming forces that can directly hit or damage the ankle tissues.

sports

Who is behind the shoe?

Born from a German/Latin family, Adrian Schafer Mathison is an International Industrial/Car Designer. His father has an economics’ background and a Pharmacist mother introduced him to a world full of possibilities and experiences. These key elements were core to creating his strong creative mind and his down to earth attitude.

‘Designing in three different continents does give you a wide panorama of the world and an understanding of basic necessities. I stay hungry for knowledge and use observation to stay on the edge.’

Mattson is a small design development house specializing in the design and production management of the new shoe. Adrian started http://www.mattsonsports.com as a platform to promote his apparel design and sell his products on the international market. Looking for financial support has been part of the journey and now Kickstarter offers a new horizon to make his dream shoe a real product, which could potentially benefit the health of millions of people across the globe.


GE’s new energy start-up ‘Current, powered by GE’ to scale up energy efficiency and diversification.

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GE’s new energy start-up ‘Current, powered by GE’ to scale up energy efficiency and diversification

• Current is a first-of-its kind energy company that integrates GE’s LED, Solar, Energy Storage and Electric Vehicle businesses
• Peter Lau appointed as Current’s CEO for Europe and the Middle East

Dubai, UAE; March 15, 2016: GE (NYSE: GE) is strengthening operations of its new energy start-up Current in the Middle East region with the goal of supporting its partners to scale up energy efficiency and diversifying the energy mix.

To drive the operations, GE has announced the appointment of Peter Lau as the Chief Executive Officer for Europe and the Middle East of Current.

Poised to transform how commercial, industrial and municipal users – hospitals, universities, retail stores and cities – manage their energy, Current brings together GE’s LED, solar, energy storage and electric vehicle businesses into a holistic offering that is currently absent in the industry today. The business portfolio includes sensor-enabled hardware, software, fulfillment, product management and financing solutions.

Lau will steer Current toward new efficient energy models that address customers’ goals today and in the future. He said: “Current brings the union of energy-efficient hardware and software to market in a way that will change the face of energy provision forever.”

Current will reduce energy costs with a comprehensive set Ecomagination certified LED lighting systems and solar, energy storage and gas fired technology options. GE will optimize a solution that reduces energy use, produces power on-site and shifts usage.

It will enable intelligent environments where lighting is networked with sensors that capture usage and energy consumption data to dynamically improve productivity. Current will also drive grid reliability and resiliency for utilities with solutions to meet the future challenges created by an increasingly distributed electric grid.

Lau added: “I am looking forward to helping customers across the region create a robust strategy to further their business objectives while reducing waste and costs and transforming the way industry chooses and consumes energy. With the Middle East region focusing on energy sector diversification and enhanced efficiency, Current will support our partners and the community in achieving tangible sustainable development goals.”

Through Predix, GE’s cloud-based platform for the Industrial Internet, Current will analyze energy consumption and provide customers with data around patterns and needs, along with recommendations to increase efficiency – from reducing consumption during peak hours, to generating power on site to creating new revenue streams for customers through the use of sensors and networked systems. These advanced solutions will help customers save an estimated 10-20 percent on their energy bills, and help utility partners better manage their distributed load.

Lau will lead Current’s European and Middle Eastern operations from a newly created European Commercial Leadership Office, based at The Ark in London. London was chosen for its position as an international business hub for start-ups and technology companies.

Lau brings more than 15 years of commercial and operations leadership within GE. Most recently, he served as General Manager of Global Sourcing and LED Fulfillment, where he built GE Lighting’s new partnership ecosystem and drove customer-centric business operations.

Current is backed by GE’s balance sheet and financing expertise, and committed to successfully advancing ecomagination-certified technology solutions, new business models and Predix solutions for the energy sector.


Bioplastics, the lowdown, a guest blog from Taylor Fletcher from UrthPact

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Taylor Fletcher from UrthPact is our guest blogger today, and he talks about their plant based plastic, offering up a new world of alternatives.

Disposable plastic that is used for mere seconds, that lasts many lifetimes has been a problem for decades. In 2013, after years of research into bioplastics, UrthPact began developing bioplastic products for other businesses through injection molding practices that took this problem head on. These products reduce businesses carbon footprints substantially, leaving businesses and consumers satisfied that they are doing their part in saving the earth. Unlike conventional plastic that takes as long as 500 years to decompose, plant-based compostable plastic takes as little as 3 months to decompose when properly disposed of. The mold materials that we use, such as Polylactic acid, or PLA is ASTM 6400 certified, guaranteeing that our products have been tested for composability at the highest level of standards. Plant-based compostable plastic is the answer to making businesses more sustainable and environmentally-friendly. The time for change is now. Make the change with us at UrthPact, where consumption leaves no footprint.
For more info see www.urthpact.com .


What did i learn starting my own magazine business?

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What I learned starting up my own magazine business?

I woke up and thought, I’m going to start a magazine about innovation, and that was it. The idea actually came to me over breakfast, it seems from nowhere, but I doubt that’s true, it must have been somewhere in my consciousness before.

There was no long protracted debate, it wasn’t a lifelong ambition, it was something that I wanted to do. So I did it.

Turning 40 perhaps was part of it, I had always known life was too short, and I had always wanted to work for myself, so perhaps turning 40 and realising I hadn’t done any of this was the driver?

I knew little about the industry, had never really attempted to start a business in adult life ( I had a successful car washing round at 12!) but perhaps not knowing about something is an advantage, because if we knew the road ahead was as rocky as it can be, perhaps we wouldn’t even bother? But were still here, some things go great, others challenge us daily, but that’s the journey of any business I think.

So what have I learnt in the last 2 years since I started www.globalinnovationmagazine.com

Lots of things, but there are 5 things that I don’t have to think too much about before they smack me in the face.

1) Reach out to people for help and they will often amaze you. When I started I didn’t have any connections, no website, no writers, no money to invest, nothing. However one by one I reached out to people asking for little bits of help, advice and guidance and some of that came good. The website got done, the design got done, some people agreed to be featured in the magazine and before I knew it, the idea was becoming a reality. I clearly remember saying to myself “take a little step every day”, which is what we still do. Another piece of advice I remember was 2 words, “get involved”. Unless you’re getting involved, then you’re on the side-lines, on being on the side-lines isn’t the best place to be in business. You have to be playing the game, winning and losing. Life really goes too quick to not ‘get involved’.

2) Prepare to be ignored. Every Silicon Valley start-up ignored our requests for interviews, not one replied to our emails or even acknowledged us. 99% of people for our first issue didn’t get back to us, and commercial approaches got the same response. “We have never heard of you” “Not interested” was all we heard. We are not a large publishing house, and we are new, so we still get this, but eventually you do make a break through, then another, then another. You will be ignored, but it gets better with persistence. To this day we have never ignored one person who has approached us here at the magazine. That’s something I’m keen to continue for as long as were here. If you reach out, we will respond.

3) When you find yourself in a difficult position, with a client or customer, do not respond in the heat of the moment. Take a day away from that issue, take counsel from a friend, and then react. Reacting when angry, sad or even emotionally high is sometimes bad news, and can get you into all sorts of situations you don’t need. Take some time out, take advice and then either react or don’t. It won’t often matter if you don’t respond, lots of this stuff isn’t life or death.

4) If you fail, or make mistakes you will learn, much more so than when things are going well. Perhaps we never stop failing or learning? At the time it’s tough, but if you’re still surviving and doing business then you live to fight another day. It is a cliché, but I can’t help but think it’s true.

5) Beware of so called ‘experts’. If you reach out to people often you will be approached to do something with your business that just doesn’t feel right, or look right on paper. Some people want all the glory for no work, and will try and play upon your insecurities or lack of experience. These people exist in their droves, but that’s not to say good people won’t help you, they will. Trust your gut and you will find the people out for who they really are. What goes around comes around…

Nothing scientific here, but it’s based upon the experience of someone who’s giving it a go. .

Happy to talk further as always.

James


Homemade Game Guru – Crowdfunding

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Extreme Upcycling: The Campaign to Make a Book to Champion Cardboard Creativity
By: Luanga Lue Nuwame (Homemade Game Guru)

Most people do not know that they are sitting on a free and abundant goldmine of innovative design and creativity.

We sometimes dash this material into crawl spaces, garages and it is usually littered around the house completely unseen as it’s continuously seen. We trash it, recycle it and sometimes give it to our children to have fun with it, but rarely enjoy its use as adults.

What I am referring to is good old fashioned cardboard! That simple nondescript packaging material used to protect our newly purchased products, only to be discarded without pausing to see its full potential.

On You Tube, I am known as the Homemade Game Guru. For the past seven years I have used my channel to engage viewers with the versatile flexibility cardboard offers in relation to crafts and inventions. The recent launch of my cardboard treadmill exercise machine video, and the truly marvelous responses it received from viewers worldwide, helped me realize there is an appetite for more complex crafts for adults who previously never thought about using cardboard to make things beyond children’s crafts.

I am a true believer that everyone is capable of being creative if they are given the inspiration and a clear direction towards an idea. Help people understand their own creative potential through using cardboard, inexpensive household materials and upcycling techniques for their personal benefit.

Ultimately, I want to help change the perception of cardboard through the publication of a new book that is meant to push the boundaries of what cardboard can be fashioned into. Using the crowdfunding website Gofundme.com, I have launched a modest campaign for the creation of The Ultimate Cardboard Craft Book.
This book will showcase ten concepts that celebrate the ideals of upcycling, personal ingenuity and expression, sustainability and structural construction for practical home use through easy to follow do-it-yourself instructions. I’ve drawn inspiration from European upcycing initiatives, which I consider to be leaps ahead of North America when it comes to appreciating the benefits of upcycling reusable materials for ongoing personal use.

There are many books on the market already that showcase both cardboard and paper crafts for do-it-yourself minded people. Most of these books are tailored to children’s crafts or adult fans of homemade furnishings. The Ultimate Cardboard Craft Book will head in a different direction by showcasing design ideas previously unheard of for adults. In essence, demonstrate how to make the improbable and unimaginable into the practical and desirable!

As an example, ever thought about making your own billiards table from scratch…out of cardboard? Most likely the answer is “no” and/or “um, what?” Such an idea seems weird and quixotic, but is actually quite practicable and fun to make. The same goes with making a cardboard treadmill for your exercise needs. Beyond the creative aspects of these ‘crafts’, there are cost benefits to making such large scale items using my techniques. Why spend $2000 for a billiards table or $1000 for a basic treadmill when you can make either one for around $300? If you get tired of them after a while – recycle the items with zero landfill waste created!

3D board games, furniture, interactive toys, exercise equipment, backyard essentials – a collection of ideas that will open your mind and use up that cardboard collecting dust!

I would like to invite fellow creative souls, parents, teachers and the curious to experience this initiative and campaign for themselves. The campaign’s goal is incredibly modest at $1600 and the donation perks provided include donor names listed in the completed book (for all donation levels), free copies of the book (eBook and physical), You Tube promotion for backers, full color ad space in the finished book, limited edition handmade cardboard swords and even the opportunity to have the completed billiards table shipped anywhere worldwide for your personal use. And all perks are guaranteed to be delivered regardless if the campaign reaches its $1600 goal!

More information can be found on http://www.youtube.com/homemadegameguru or by visiting the official campaign page at http://www.gofundme.com/rbn78gw. The campaign runs until the end of June.

I look forward to your visit and scrutiny and I hope we can work together to show the world exactly why cardboard is the greatest building material around and how amazing the human mind can be when shown the infinite nature of creative possibility!

Embedded Video Link:


My take on innovation, and what we are doing in Mississauga – Mayor Crombie (Mississauga, Canada)

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So why the focus on innovation?

New York; London; Mumbai; Sydney; Tokyo and cities around the world, all need to innovate to strengthen their economies and generate new economic development opportunities. As Canada’s sixth largest city, Mississauga is no different from any other global community.

Before entering public office, I had an extensive career in the private sector. I worked for Disney, McDonalds and was also a founding partner of Cargo Cosmetics. I have seen firsthand the virtues of research, development, and remaining ahead of the competition. Innovation is equally important to government, as it is to business.

I decided to run for office in large part because I wanted Mississauga to be a place where people, of all ages, are able to find jobs and gain much-needed career experience; where innovation and entrepreneurship are encouraged and supported; and where every resident has the opportunity to pursue their ideas here at home.

As Mayor, I believe focusing on innovation means creating a thriving, dynamic and smart city, where people have unrivalled opportunities to earn an education; find a good-paying job; invest and start a business; and achieve success.

Put simply, innovation is fundamental to elevating the quality of life for residents and our community.

What are you hoping to achieve with the ‘innovation & entrepreneurship taskforce?

Canadian local governments do not have the same powers as senior levels of government. We cannot offer tax cuts; tax credits; or sign treaties. Like entrepreneurs, we need to think outside the box. We need to come up with innovative solutions to build a 21st century economy for Mississauga’s promising future. So how do we do this? My answer has been clear: we leverage existing assets; strengthen professional networks; invest in human capital; build knowledge infrastructure; and most importantly, bring people together.

The goal of the Mayor’s Innovation & Entrepreneurship Taskforce is to bring together leaders from business, the public sector, and academia, to identify practical solutions that City Council can implement. I want to achieve real results that will help local start-up companies’ flourish and encourage established businesses to expand new service offerings and create jobs.

What role do civic and public leaders have to play in the realm of innovation?

Civic and public officials must take proactive leadership roles to drive innovation opportunities.

This is why I championed – and voted for – the City of Mississauga to invest $10 million dollars toward developing the University of Toronto at Mississauga’s (UTM) new Innovation Complex. This was an unprecedented investment made by a local government to a post-secondary institution.

The University of Toronto at Mississauga injects over $1.3 billion annually into our local economy. It is a world-class institution – home to accomplished thought leaders – and over 12,000 ambitious, hardworking and dedicated undergraduates. UTM is the nucleus for ideas, innovation, and excellence.

Mississauga’s partnership with UTM is creating the right environment for students to develop new concepts – network with private-sector leaders – and take their ideas straight into the marketplace. And it’s all happening because we came together to make our shared vision a reality.

When we invest in education and our young people, we provide a wealth of human capital that will attract investors to choose Mississauga to invest, grow service offerings, and create jobs. And when we invest in education, we elevate our city’s quality of life.

In the knowledge economy, quality of life is crucial. When a business relocates to Mississauga is becomes the new home for that businesses employees, and their families.

Will you share some of the success stories when they happen?

Absolutely! I will use every opportunity to highlight the success of Mississauga’s 60,000 businesses; 63 Fortune 500 firms; 1,400 multinational firms; and all new business ventures.

On April 15th, 2015, I am hosting Mississauga’s first ever angel investor networking opportunity, entitled First Look: Below are quotes from some of the entrepreneurs participating in First Look. My office has been activity sharing their success stories with the public.

• “Kabuk is very excited to be participating in the inaugural First Look Angel Investor event. We believe this will be an excellent opportunity to connect with early-stage investors to raise funding that will help us increase accessibility to healthcare for all Canadians,” said Asha Soares, co-founder of Kabuk.

• “As one of Canada’s largest and most loved cloud payroll and payments companies we’ve always been advocates for small businesses. The AngelONE FirstLook event hosted by the City of Mississauga is our opportunity to connect with some of the most savvy investors in Canada. We’re grateful for the opportunity to participate,” said Sam Vassa, CEO and co-founder of PaymentEvolution.

• “The First Look Angel Investor Event is a tremendous initiative by Mayor Crombie to support growing local businesses. We look forward for the opportunity to network with professional investors and other thriving businesses in the community,” said Kosta Panagoulias, co-founder of web4realty.

• “As a new start-up founder, it’s tough to turn an idea into a business. With amazing support from the Mayor and angel investors, founders can make that transformation happen. At Xumee, we’re working tirelessly to ensure that young people everywhere have a place to showcase their unique personalities. Our goal is to change the way people and organizations engage with each other by making the application process fun, engaging, and easy. We’re putting the humanity back in HR,” said Riyad Mobeen CEO & Founder of Xumee Inc.


Canada – Mayor Crombie to Host Angel Investor Networking Opportunity and Launch Innovation & Entrepreneurship Taskforce

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Mayor Crombie to Host Angel Investor Networking Opportunity and Launch Innovation & Entrepreneurship Taskforce

The City of Mississauga, the Research Innovation Commercialization (RIC) Centre and Angel One Investor Network will host First Look – Mississauga’s first ever angel investor networking opportunity. This event is an exciting collaboration between five regional innovation centres and five angel investment groups. Also in attendance will be senior and experienced business professional investors in search of their next business venture.

This same night, Mayor Crombie will formally launch the Innovation and Entrepreneurship Taskforce – a working group made up of business, academic, and community leaders, committed to identifying strategies to generate innovation, entrepreneurship and economic development opportunities.

The event details are as follows:

When: Wednesday, April 15, 2015 from 7:00 P.M. – 10:00 P.M.
Where: Mississauga City Hall C Banquets: 12th Floor
300 City Centre Drive, L5B 3C1
Note: Complimentary parking is available underground at City Hall

Event Timing:
7:25 P.M. Karen Grant welcome and introduce Mayor Bonnie Crombie
7:30 P.M. – 7:45 P.M. Keynote Speaker – Mayor Bonnie Crombie
7:45 P.M. – 8:10 P.M. Regional Innovation Centres introduce companies:
• RIC Centre
• Haltech
• Innovation Factory
• Innovate Niagara
• Innovation Guelph
Closing formal remarks – Pam Banks
8:10 P.M. – 10:00 P.M. Guests circulate to company displays
10:00 P.M. Event close

Below are quotes from some of the entrepreneurs participating in First Look:

 “Kabuk is very excited to be participating in the inaugural First Look Angel Investor event. We believe this will be an excellent opportunity to connect with early-stage investors to raise funding that will help us increase accessibility to healthcare for all Canadians,” said Asha Soares, co-founder of Kabuk.

 “As one of Canada’s largest and most loved cloud payroll and payments companies we’ve always been advocates for small businesses. The AngelONE FirstLook event hosted by the City of Mississauga is our opportunity to connect with some of the most savvy investors in Canada. We’re grateful for the opportunity to participate,” said Sam Vassa, CEO and co-founder of PaymentEvolution.

 “The First Look Angel Investor Event is a tremendous initiative by Mayor Crombie to support growing local businesses. We look forward for the opportunity to network with professional investors and other thriving businesses in the community,” said Kosta Panagoulias, co-founder of web4realty.

 “As a new start-up founder, it’s tough to turn an idea into a business. With amazing support from the Mayor and angel investors, founders can make that transformation happen. At Xumee, we’re working tirelessly to ensure that young people everywhere have a place to showcase their unique personalities. Our goal is to change the way people and organizations engage with each other by making the application process fun, engaging, and easy. We’re putting the humanity back in HR,” said Riyad Mobeen CEO & Founder of Xumee Inc.

Please confirm your attendance to:

Michael Genova, Senior Communications Advisor, Mayor’s Office
416-230-3895 | michael.genova@mississauga.ca


Innovation Boom!

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Innovation Boom!

Economic booms, generally speaking, tend to be the product of either a new process that increases the amount of production that can be achieved, e.g. the introduction of trains, or an increased interest in a certain product or company that encourages people to invest their money, e.g. any of the numerous housing booms. These booms are economically beneficial as they increase the speed that money moves. However, once the money flow exceeds the average level it becomes unsustainable and is inevitably followed by an economic slump or bust.

Slumps tend to be a lot less good for the economy.

However, even though the pattern of booms and busts can be followed as a zigzagging graph of ups and downs it is understood that the overall trend points upwards and is therefore surmised that, although steady growth is more stable, booms are still beneficial to the economy.

Technological innovations have had a strong influence on the timing of economic highs, bringing new opportunities for investment and continuing to stimulate the movement of money. The last great economic boom generated by a new innovation is known as the dot-com boom that followed the advent of the internet. This occurred in 1997, after the internet was fully established, wherein companies expanded aggressively into the internet sector and were able to easily raise their stock prices by simply adding an ‘e-’ prefix or ‘.com’ to their name. This was again unsustainable and, in the early 2000s, led to the bankruptcy of many companies that struggled to handle the financial stress and triggered a recession that hit many countries. However, with the internet now well into its stride it has provided many new ways in which companies and people interact and make money and, despite the minor economic crash, has financially benefitted many.

So the question now is what next? Which innovation will it be that carries us into a new era of economic highs and lows?

With the commercialisation of space creeping up it could be that its – in my opinion – inevitable success inspires a huge influx of money from investors, again increasing the speed that money flows around the world, and create another boom. However, space travel tends to be a very slow process (as NASA has time and again demonstrated), and I feel that the growth of this venture will lead to a slower economic uptick rather than a boom followed by a slump.

Another sector that, though controversial, has received a lot of attention over the years is genetics (stay with me here). We can already manipulate the genetics of plants, we can identify whether an individual is capable of developing a certain genetic disease or not and the likelihood that it will manifest, we can even tamper with IVF treatments to the point that the sex of a new born baby is ensured. Is it really such a stretch to think that in a decade or two genetics might be privatised? People paying for their own custom built child? What of livestock? They too could be genetically manipulated, as is the case with plants, to create a superior food source. All of these things, should they come to pass, would cause ripples in the business world and likely be the source of yet another boom-bust cycle.

It’s an idea …

In the 1980s I doubt anybody was thinking that an innovation such as the internet would be the ultra-success it proved to be and go on to change the way the world interacts. It is interesting to speculate on what the next one will be, whether it is something as obvious as space commercialisation or something a little more obscure like genetics or whether it will be something so far outside the box that nobody right now can even conceive of. Thoughts?

Nick Bradbury


Back to the Future Boots….now available.

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Great Scott! Welcome, to the future

Ok, so by now, everyone has heard about the latest news coming from the foot wear world. Nike are due to release a line of Marty McFly’s self-lacing, light-up sneakers from the 1989 sci-fi film Back to the Future II, where McFly travels to the year 2015. Now, news broke that Nike had produced a version of the infamous future footwear back in 2011, but in a conference last week, Tinker Hatfield the Nike designer who created the product for the film, confirmed that Nike are planning to release the sneakers this year.

Not that that is particularly surprising, Nike waiting till the exact year McFly travelled to, with the added note of this year being the 30th and 25th anniversary of the original Back to the Future I & II films, ties everything up in a bow very nicely. Expect to see a lot of affectionate BTTF anniversary promo, proving once again, how expensive nostalgia can be to the consumer, cause we all know we’re going to fall for it, we always do.

However, these shoes have always been very high on the geek wish list and if the 2011 charity auction model proved anything, it’s that the demand will be very high when these babies finally hit the shelves.

The Nike Air Mags will be an upgrade on the limited edition 2011 Nike MAG, with this year’s version sporting the ever important ‘Power Laces’. Nike’s Patent revealed this innovation will be created by placing motorised rollers in the shoe’s sole, which will sense weight and tighten the laces when someone steps into them. Pretty exciting, right?

Fans on the films have already tried to re-create the Power Laces innovation. By posting her designs on DIY site Instructables, San Francisco -based tinkerer Blake Bevin received successful funding for her Kickstarter project back in 2010. Her designs included an Arduino microcontroller and a pressure sensor on the sole to detect when the trainers were being worn before tightening the laces with a pair of servo motors. Her creation also plans to be released this year.

Nice Kicks, the sneaker news site haven’t produced a release date as of yet, though expected to be out this year. My guess would be October 21st 2015, because obviously any time before that date would disrupt the time-continuum creating a new temporal event sequence resulting in an alternate reality….Duh.

After this, my hopes are on the start production of the Hover Conversion, making traffic jams a thing of the past, yours for just $39,999,95.

@LianneCassidy


Invent, Produce, Sell, Repeat Until Rich!

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Invent, Produce, Sell, Repeat Until Rich!

The general business model most companies employ is simple. Invent a product, produce the product, sell the product, rinse and repeat. It is not an issue, the consumers get what they want (a newer, fancier and, generally speaking, better piece of kit) and the companies get what they want (more money, more money, more money). It is a system that works.

There are however, as in all things, exceptions.

For a while now each year has brought with it a new generation of televisions that claim to be better than the previous: larger, thinner, 3D, curved, more financially viable. This is great stuff but essentially all they seek to do is push you to purchase a new one before the built-in obsolescence forces your hand regardless. Beautiful really. This year however brings with it 4K or Ultra HD televisions.

4K TVs are the next step in high definition viewing. Standard HD resolution is 1920 x 1080 whereas 4K is rocking 3840 x 2160, more than four times the pixels. Companies say that this will allow them to guarantee a HD experience whilst they bring even larger screens to the market.

I have three issues with this:

1) Ask yourselves, do we really need bigger TVs? We already have 50-60 inch models that are relatively affordable. Just think how big that is, it would truly dominate a house. And for the TV/Film enthusiast there are, albeit for a huge sum of money, models that go up to 102 inches. With 4K how big are TVs going to get?

2) They have a higher number of pixels which gives them a higher definition but this will not necessarily make for a better viewing experience. An 18 megapixel camera is not necessarily better than a 16 megapixel camera; there are other things to consider. Companies are upping the definitions of screens because it is something they can do right now, rather than confronting some of the issues that really need some more attention. Contrast ratio, colour accuracy and motion blur to name just a few.

3) Can we even see the benefit of 4K screens? There is a finite amount that our eye can actually perceive. I don’t know about everyone else but if I put on just the right Blu-ray on a 1080p screen it already looks better than real life. An argument can be made that some people see to a higher resolution than others but they will be a minority and this is a product that is being marketed towards the mainstream.

It just seems like this is a step forward for the sake of taking a step at all. A way to keep the process of inventing and producing and selling going, ensuring the money keeps on flowing. I’m not saying 4K TVs are poor examples of technological innovation; there is a market for them albeit a small one. However, with the way they are being marketed to the mainstream I feel as though the average person is being pushed into wanting one solely on the understanding that it is best product they can get when in reality they are paying a lot more money for very little added benefit.

Nick Bradbury